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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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What the New Breed of CMOs Know That You Don't (Paperback)
Loot Price: R1,582
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What the New Breed of CMOs Know That You Don't (Paperback)
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This book should be viewed as a primer for any new or aspiring CMO,
C-suite peer to marketing, or marketer looking to 'up their game',
and as such it provides a range of ideas, concepts, approaches and
considerations from a wide range of CMOs who are driving
significant transformation within their organizations. The chief
marketing officer is arguably the least understood role in the
C-suite by both the outside world and internal audiences. Job
specifications differ widely - much more than for the chief
executive officer (CEO), chief financial officer (CFO), or chief
talent officer. This book helps to define parameters for both B2C
and B2B marketers and points to some game-changing strategies
designed to lead change and deliver success. Following the success
of her first book, The Changing MO of the CMO, MaryLee Sachs has
drawn on her research and interviews with some of the most
inventive new CMOs from companies in established and emerging
markets. What the New Breed of CMOs Know that You Don't speaks to
the future of marketing, the strategic value of the function and
the role of the CMO.
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