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The Stakeholder Perspective - Relationship Management to Increase Value and Success Rates of Projects (Hardcover)
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The Stakeholder Perspective - Relationship Management to Increase Value and Success Rates of Projects (Hardcover)
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The Stakeholder Perspective places people at the center of both
projects and project management. It gives to the project management
community a helpful, innovative, stakeholder-centered approach to
increase projects' delivered value and success rate. It presents a
logical model also called the "Stakeholder Perspective," which acts
as the reference point in a structured path to effectiveness.
Starting from the analysis of a project's stakeholders, the model
integrates both rational and relational innovative approaches. Its
continuous focus on stakeholder requirements and expectations helps
to set a proper path, and to maintain it, in order to target
success and to achieve goals in a variety of projects with
different size and complexity. The book presents a set of
innovative and immediately applicable techniques for effective
stakeholder identification and classification, as well as analysis
of stakeholder requirements and expectations, key stakeholders
management, stakeholder network management, and, more generally,
stakeholder relationship management. The proposed stakeholder
classification model consists of just four communities, each one
based on the commonality of main interests and behavior. This model
features an accurate and stable identification process to increase
effective communication and drastic reduce relationship complexity.
A systemic approach is proposed to analyze both stakeholder
requirements and expectations. The approach aids in detecting
otherwise unclear stakeholder requirements and/or hidden
stakeholder expectations. An interactive communication model is
presented along with its individual and organizational frames of
reference. Also presented are relevant cues to maximize effective
and purposeful communication with key stakeholders as well as with
the stakeholder network. The importance of satisfying not only the
project requirements but also the stakeholder expectations is
demonstrated to be the critical success factor in all projects. An
innovative approach based on the perceived value and key
performance indicators shows how to manage different levels of
project complexity. The book also defines a complete structured
path to relationship effectiveness called "Relationship Management
Project," which can be tailored to enhance stakeholder and
communication management processes in each one of the project
management process groups (i.e. initiating, planning, executing,
monitoring and controlling, and closing). The book concludes with a
look ahead at Project Management X.0 and the stakeholder-centered
evolution of both project and portfolio management.
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