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Measurable Journalism - Digital Platforms, News Metrics and the Quantified Audience (Paperback)
Loot Price: R1,251
Discovery Miles 12 510
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Measurable Journalism - Digital Platforms, News Metrics and the Quantified Audience (Paperback)
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This book explores ways in which the increasingly 'measurable' news
audience has had an impact on journalistic practices, in an era
when digital platforms provide real-time, individualizable,
quantitative data about audience consumption practices. Considering
the combination of digital technology that makes measurable
journalism possible, the contributors to this volume examine the
work of various actors involved in aspects of measurable journalism
both inside and outside the newsroom and confront the normative
implications of the data-centric trends of measurable journalism.
Including examples from across the globe, the book balances hopes
for increased engagement or impact with fears that economic
prioritization will hurt journalism's standing in the public
sphere. This book will be of interest to those studying
journalistic practices in the modern world, as well as those
studying media consumption and emerging digital technologies. This
book was originally published as a special issue of Digital
Journalism.
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