POLARIZE is marketing reframed, reconsidered and reinvented -
modern marketing wizardry - an enchantment that captivates and
converts best-match consumers to brand-lovers and public advocates.
HEY. You might hate this - great...Otherwise, you're probably going
to feel pretty damn buzzed about the POLARIZE approach. And that's
the point really. The love/hate response is powerful. It's HIGHLY
motivating. It makes people do stuff. They take sides and talk
about it. Whereas, the "yeah, well, I guess that looks nice"
response is not really a response at all. Fence-sitters don't buy
your stuff. What do you want - for people to like you (boring!), or
for people to LOVE you? The 'lovers' (advocates) SHARE more, BUY
more and their enthusiasm is contagious. Even the 'haters'
(detractors) share WAY more than your fence-sitters. POLARIZE will
show you how to get a whole lot more 'lovers' (and a few huggable
haters too) - it's a serious fast-track marketing 'growth hack' for
your business.
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