"If you want to understand why Wikipedia is changing the world,
this book is a must read."
-Jimmy Wales, Founder, Wikipedia
"This book is a must read for all - social activists,
politicians or managers - who have an interest in understanding how
our society is morphing."
-Professor C.K. Prahalad, #1 Management Guru and author of
"Competing for the Future"
Synopsis
The rise of social networks like Facebook, MySpace and Bebo is
changing the way we see ourselves, how we interact with each other,
how we work and how we do business on a daily basis. "Throwing
Sheep in the Boardroom" explores the powerful forces driving the
social networking revolution, the impact of these profound changes,
and the far reaching consequences of social networking.
Detailing the way social networks affects both individuals and
societies as a whole, the book offers a detailed focus on the ways
social networking affects the world of business and work. The
generation entering the workforce today - and entering boardrooms
everywhere - is fully engaged with social networking and its uses.
Rather than feeling threatened and paranoid, today's business
leaders need to understand this phenomenon, accept that it won't go
away, and embrace its power in the world of business.
Excerpts from "Throwing Sheep in the Boardroom"
"Your next CEO's most impressive job credential might be status as
an online gladiator, honing valuable leadership skills mercilessly
slaying mortal enemies on World of Warcraft. Why not, the skills
necessary to hack your way to the top levels of virtual games -
especially a killer instinct - are excellent pre-requisites for
managing complex organisations."
"Many senior managers mistakenly believe Enterprise 2.0 is a
product, like the latest Microsoft office suite. They don't realise
that Enterprise 2.0 is not a cost centre, but a "state of mind" - a
revolutionary new way of managing companies and conducting
business.
Web 2.0 tools have no regard for "organisational boundaries,
hierarchies, or job titles." Try telling a senior executive that,
henceforth, there will be no job titles, reporting lines, and
organisational boundaries in the company - and watch the reaction
closely."
"When someone calls a meeting, he or she is asserting authority
over those who are invited to attend. Meetings are exclusive and
closed. In most corporations, who gets invited to a meeting - and
who does not - sends a signal about who's 'in the loop'. Meetings
are a form of social grooming inside organisations. Meetings impose
vertical authority. They establish status hierarchies. The
Enterprise 2.0 model is feared in corporations because it threatens
status hierarchies."
"Harnessing the dynamism of horizontal networks, Web 2.0 social
media are bypassing institutional forms of social organisation and
directly empowering people. This book has attempted to tell that
story with illustrations, which, we hope, have offered intriguing
and instructive insights into the powerful transformations we
described. What has interested us most, indeed, is the
transformative impact - or "e-ruptions" - of Web 2.0 social media
on the three dynamics that gave this book its structure: identity,
status and power."
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