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Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management

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The Americanisation of European Business - The Marshall Plan and the transfer of US management models (Paperback) Loot Price: R1,710

Discovery Miles 17 100

Repayment Terms: R160 pm x 12*

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The Americanisation of European Business - The Marshall Plan and the transfer of US management models (Paperback): Matthias...

The Americanisation of European Business - The Marshall Plan and the transfer of US management models (Paperback)

Matthias Kipping, Ove Bjarnar

Series: Routledge International Studies in Business History

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Loot Price R1,710 Discovery Miles 17 100 | Repayment Terms: R160 pm x 12*

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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge International Studies in Business History
Release date:	May 2013
First published:	1998
Editors:	Matthias Kipping • Ove Bjarnar
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-0-415-86252-3
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Promotions
LSN:	0-415-86252-3
Barcode:	9780415862523