This book examines the mechanisms and channels through which
American managerial know-how and US management models were
transferred to Europe after 1945, as well as the actual influence
on European industries, companies and regions in the 1950s and
1960s. It explores the role of the European Productivity Agency,
business leaders, US multinationals, regional networks and
institutions, as well as the actual transfer process and potential
political, cultural and institutional barriers. The final section
contains the cases of three European companies which adopted
American Management methods to a considerable extent during the
1950s and 1960s.
General
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