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Online Growth Options for Retailers - Three Essays on Domestic and International Growth Strategies with Online Retailing (Hardcover, 1st ed. 2017)
Loot Price: R1,573
Discovery Miles 15 730
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Online Growth Options for Retailers - Three Essays on Domestic and International Growth Strategies with Online Retailing (Hardcover, 1st ed. 2017)
Series: Handel und Internationales Marketing Retailing and International Marketing
Expected to ship within 10 - 15 working days
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Matthias Schu examines three main topics in his research: The
intention of store-based retail and wholesale companies to open up
an own online channel, factors determining the foreign market
selection behavior of online retailers as well as factors affecting
the speed in the internationalization process of online retailers.
New insights for retail research and management are presented and
contribute to existing knowledge; the study is valuable for
academic researchers and for practitioners who are interested in a
thorough analysis of online retailing from a strategic and
theoretical perspective.
General
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