ISE Strategic Management of Technological Innovation (Paperback, 7th edition)

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	March 2022
First published:	2023
Authors:	Melissa Schilling
Dimensions:	231 x 187 x 13mm (L x W x T)
Format:	Paperback
Pages:	368
Edition:	7th edition
ISBN-13:	978-1-265-07335-0
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-265-07335-X
Barcode:	9781265073350

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