Continuing a life-long study, this latest work by Melville
Branch describes planning as an essential element in all human
activity, a principal determinant of the current condition as well
as the future of society and the survival of the species. He
explains planning as a primary force in the development, prospects,
and continuation of human society. He defines the crucial role of
the mass media in the types and success of planning. In clear,
nontechnical language, Branch investigates the primary problems
confronting human society; individual characteristics and societal
features that affect planning, the types and applications of
planning, advanced planning education and knowledge, and the
societal situation and planning.
This book treats planning from a broader, more fundamental
perspective than other studies in the field: as a process inherent
in human activities, critical to societal success, and a distinct
intellectual discipline and managerial method. It will primarily be
of interest to planners in civil government, business, and the
military. And to those who are active and concerned with the role
of the mass media--particularly television--in our future.
General
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