Cross-sectoral interaction and cooperation in the communication of
nutritional health risks represents a strategic research area among
national governments and international health authorities. The key
research question this book addresses is whether and how different
industrial sectors interact with each other in the communication
and industrial utilisation of health research findings. Through the
introduction and exploration of large-scale industry news and
digital media resources, this book systematically analyses a range
of digital news genres and identifies new and growing trends of
inter-sectoral interaction around the communication of nutritional
health in the Chinese language at both international and national
levels. This book argues that cross-sectoral interaction can be
explored to identify areas that require policy intervention to
increase the efficiency and effectiveness of current health
communication and promotion. Inter-sectoral interaction can also
provide incentives to develop new social programmes and business
models to innovate and transform traditional industrial sectors.
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