Managing and Marketing Tourist Destinations - Strategies to Gain a Competitive Edge (Paperback)

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Tourism
Release date:	September 2012
First published:	2011
Authors:	Metin Kozak • Seyhmus Baloglu
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Paperback
Pages:	242
ISBN-13:	978-0-415-81148-4
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	0-415-81148-1
Barcode:	9780415811484

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