Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management
|
Buy Now
Managing and Marketing Tourist Destinations - Strategies to Gain a Competitive Edge (Paperback)
Loot Price: R1,534
Discovery Miles 15 340
|
|
Managing and Marketing Tourist Destinations - Strategies to Gain a Competitive Edge (Paperback)
Series: Routledge Advances in Tourism
Expected to ship within 12 - 17 working days
|
Destination marketing is more challenging than other goods and
services. The basis of competitive advantage shifts from tourism
resources only (destination marketing) to a location-based or
city-wide integrated management (place marketing). In this book,
tourism scholars Metin Kozak and Seyhmus Baloglu discuss and
synthesize theories, models, techniques, and principles for
strategic marketing and management of tourist destinations, and
demonstrate ways in which to further develop the concept of
destination competitiveness for application within these
destinations. The authors highlight the need for managing brand
equity, tourist experience, and information systems, as well as
involving internal and external stakeholders in strategic planning
and implementation. This book offers practical information directly
related to the tourism industry, using the examples of real-world
cases to bridge marketing theory with practice. With its
international focus and applications for developing a competitive
advantage in today's global marketplace, this research will be
indispensable to students and scholars of tourism, hospitality, and
leisure and recreation programs, as well as practitioners within
these industries.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.