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Books > Business & Economics > Business & management > Business competition
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Growth Dynamics in New Markets - Improving Decision Making through Model-Based Management (Hardcover)
Loot Price: R1,665
Discovery Miles 16 650
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Growth Dynamics in New Markets - Improving Decision Making through Model-Based Management (Hardcover)
Expected to ship within 12 - 19 working days
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An innovative simulation-based approach for strategic decision
making when launching new products Growth Dynamics in New Markets
contains a dynamic case study and simulations that reveal what it
takes to successfully introduce a product into a new market.
Written by experts in the field, the text and companion website
include a compelling simulation game and a variety of simulation
models. Using the simulation game and computer models, readers are
challenged to design and put in place a strategy about product
introduction and competitive behavior. The simulation models build
on each other to help to arrive at a comprehensive understanding of
product uptake as well as market development and competitive
dynamics. The authors present different approaches for enhancing
the models and offer guidance for applying them to real-world
problems. This groundbreaking text clearly shows how to develop
maps of dynamic systems, formulate candidate policies and evaluate
them based on the simulations. It also reveals how to use computer
simulations to understand what decisions could and should be made,
when to make them and how intensive they should be. The authors
present an interactive approach that: Contains an innovative
combination of a case study, simulation game and simulation models
for developing the skills to introduce a product to the marketplace
Offers targeted questions that help to enhance the understanding of
the material presented Presents detailed answers and solutions to a
number or real-world business challenges Features video tutorials
that explain how the simulation experiments are implemented and
interpreted Aids in the development an action-oriented, pragmatic
understanding of the underlying forces in business Designed for
students of business administration, management, industrial
engineering, informatics, engineering, and public policy, Growth
Dynamics in New Markets offers an innovative approach that combines
the practice of dynamic reasoning and the use of simulation to
design and test possible policies.
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