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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Buy This Book - Studies in Advertising and Consumption (Paperback) Loot Price: R1,144
Discovery Miles 11 440
Repayment Terms: R107 pm x 12*
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Buy This Book - Studies in Advertising and Consumption (Paperback): Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Buy This Book - Studies in Advertising and Consumption (Paperback)

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

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Loot Price R1,144 Discovery Miles 11 440 | Repayment Terms: R107 pm x 12*

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Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 1996
First published: 1997
Authors: Mica Nava • Andrew Blake • Iain MacRury • Barry Richards
Dimensions: 234 x 156 x 21mm (L x W x T)
Format: Paperback
Pages: 368
ISBN-13: 978-0-415-14132-1
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-415-14132-X
Barcode: 9780415141321

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