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Building on Batik - The Globalization of a Craft Community (Paperback)
Loot Price: R1,698
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Building on Batik - The Globalization of a Craft Community (Paperback)
Series: Voices in Development Management
Expected to ship within 12 - 19 working days
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The word 'batik' is possibly of Malay origin from the word 'tik'
meaning 'to drip' or 'to drop.' The term is applied to a resist dye
technique invented independently in locations as diverse as Ancient
Egypt, Japan and Turkestan. Batik is a remarkably flexible textile
technique and is suited to small-scale methods of production, but
demand from the fashion and tourism industries is increasing. This
volume brings together the experiences and concerns of the
international community of batik producers. It gives voice to their
suggestions for ensuring that the producers of this traditional
craft are integrated into its increasingly global production rather
than excluded from it. Building on the work of batik designers and
producers the book discusses the emergence of a global craft
consciousness. Batik producers report on innovative measures taken
both individually and collectively to hold their market position
while commercial producers frequently annex and mass-produce
traditional batik design. The book concludes with a discussion of
marketing and production innovations and tourism which enable the
producers of batik to maintain the integrity of their designs
whilst harnessing the benefits of new commercial forms.
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