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Coolness - The Pure Elegance of Freedom (Hardcover)
Loot Price: R1,076
Discovery Miles 10 760
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Coolness - The Pure Elegance of Freedom (Hardcover)
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Cool. Whether it's a cool guy, cool sunglasses, or a cool film -
the attribute 'cool', which until the early '90s was still the
definitive identifier of rebellious youth culture speech, is now
encountered globally and across all social classes in an almost
inflationary manner. The adjective 'cool' is now regarded as a
vague paraphrase for something positively casual and is
particularly fond of offering itself to us with an aura of
self-confident modernity and stylistic confidence. Unfortunately,
whoever says 'cool' today often just means a fashion word,
representative of who or what is currently hip and what is not.
Everything that is somehow hip, trendy or 'in' is called 'cool'.
Everything should, and everyone wants, to be cool. On the one hand,
'coolness' is an empty buzzword, on the other hand, it is a
self-confident, late-modern individual attitude and behavioural
strategy with rebellious roots against a twisted and unjust world.
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