"Writing Business Plans That Get Results" shows you how to create a
business plan that works. Packed with straightforward
question-and-answer exercises for writing each section of your
plan, this easy-to-use guide tells you:
- Exactly what to include in each section of your plan
- The most efficient ways to evaluate and present your company's
products and services, marketing strategies, organizational
structure, plans to achieve goals, competitors' strengths and
weaknesses, and more
- How to expertly determine cash needs, appropriate financing
sources, payback terms, and potential returns for investors
- Simple ways to make realistic projections for cash flow, profit
and loss, and the balance sheet
Since a business plan is used for many purposes--as a development
tool, a management and planning guide, a mission statement, a sales
document--and is read by several different audiences, author
Michael O'Donnell teaches you how to:
- Tailor each part of your plan to the various needs of bankers,
venture capitalists, partners, suppliers, accountants, lawyers,
customers, and other readers
- Structure and arrange the components of your plan for greatest
impact
- Anticipate all questions that plan reviewers will ask
- Critique and package your plan for winning results
Practical, comprehensive, and clearly written, "Writing Business
Plans That Get Results" is required reading for any entrepreneur
who wants his or her company to prosper. Michael O'Donnell, a
business consultant with the Promersberger Company in Fargo, North
Dakota, specializes in developing marketing plans for the firm's
clients. As a staff member of the Center for Innovation and
Business Development at the University of North Dakota, he worked
with inventors and entrepreneurs on a daily basis. The founder and
president of ASK-ME Systems, Inc., a manufacturer and distributor
of public-access videotex systems, O'Donnell has started six
businesses of his own and has consulted on more than sixty start-up
projects. He also serves on the faculty of the Commercialization
Planning Workshop for the National Energy-Related Inventions
Program and in this capacity provides business plan and marketing
plan assistance to some of the country's top inventors.
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