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Marketing Management - Past, Present and Future (Hardcover, 4th ed. 2021)
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Marketing Management - Past, Present and Future (Hardcover, 4th ed. 2021)
Series: Springer Texts in Business and Economics
Expected to ship within 12 - 17 working days
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This textbook provides students with comprehensive insights on the
classical and contemporary marketing theories and their practical
implications. A fourth, revised edition of Marketing Management,
the text features new classical and contemporary cases, new
interdisciplinary and cross-functional implications of business
management theories, contemporary marketing management principles
and. futuristic application of marketing management theories and
concepts. The core and complex issues are presented in a simplified
manner providing students with a stimulating learning experience
that enables critical thinking, understanding and future
application. Each chapter features a chapter summary, key terms,
review and discussion questions and a practice quiz. Throughout the
text there are also specific teaching features to provide students
and instructors with an enhanced pedagogical experience. These
features include: The Manager's Corner: These sections provide
real-world examples that instructors may highlight to exemplify
theory or as mini-cases for discussion. Marketing in Action: These
sections ask students to apply concepts and theories to actual
business situations. Web Exercises: These mini sections provide
students with real world issues and suggest websites for more
information. In addition, the authors provide ancillary lecture
notes and Solution/Instructors manual online to aid instructors in
their teaching activities.
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