Marketing Management - Past, Present and Future (Hardcover, 4th ed. 2021)

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager's Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Texts in Business and Economics
Release date:	August 2021
First published:	2021
Authors:	Michael R. Czinkota • Masaaki Kotabe • Demetris Vrontis • S M Riad Shams
Dimensions:	235 x 155 x 59mm (L x W x T)
Format:	Hardcover
Pages:	880
Edition:	4th ed. 2021
ISBN-13:	978-3-03-066915-7
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-066915-7
Barcode:	9783030669157

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