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Body Modern - Fritz Kahn, Scientific Illustration, and the Homuncular Subject (Paperback)
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Body Modern - Fritz Kahn, Scientific Illustration, and the Homuncular Subject (Paperback)
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A poster first printed in Germany in 1926 depicts the human body as
a factory populated by tiny workers doing industrial tasks. Devised
by Fritz Kahn (1888-1968), a German-Jewish physician and popular
science writer, "Der Mensch als Industriepalast" (or "Man as
Industrial Palace") achieved international fame and was reprinted,
in various languages and versions, all over the world. It was a new
kind of image-an illustration that was conceptual and scientific, a
visual explanation of how things work-and Kahn built a career of
this new genre. In collaboration with a stable of artists (only
some of whom were credited), Kahn created thousands of images that
were metaphorical, allusive, and self-consciously modern, using an
eclectic grab-bag of schools and styles: Dada, Art Deco,
photomontage, Art Nouveau, Bauhaus functionalism, and commercial
illustration. In Body Modern, Michael Sappol offers the first
in-depth critical study of Fritz Kahn and his visual rhetoric. Kahn
was an impresario of the modern who catered to readers who were
hungry for products and concepts that could help them acquire and
perform an overdetermined "modern" identity. He and his artists
created playful new visual tropes and genres that used striking
metaphors to scientifically explain the "life of Man." This rich
and largely obscure corpus of images was a technology of the self
that naturalized the modern and its technologies by situating them
inside the human body. The scope of Kahn's project was
vast-entirely new kinds of visual explanation-and so was his
influence. Today, his legacy can be seen in textbooks, magazines,
posters, public health pamphlets, educational websites, and
Hollywood movies. But, Sappol concludes, Kahn's illustrations also
pose profound and unsettling epistemological questions about the
construction and performance of the self. Lavishly illustrated with
more than 100 images, Body Modern imaginatively explores the
relationship between conceptual image, image production, and
embodied experience.
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