Through the ages, women undertook a remarkable development in
society. They lived their traditional role as housewives and
mothers and were also classified as unemployable. But after the
Second World War the role model of women changed dramatically. The
number of women at universities increased. Due to education women
were enabled to take responsible jobs and earn their living on
their own. Today, women can fulfil their dreams of consumption
themselves. According to female consumption behaviour, luxury
manufacturers have adjusted their marketing mix towards women's
communication and consumption patterns. Regarding women's liking
for branded goods, the luxury industry enjoys stable growth rates.
Therefore, female consumption behaviour in the luxury market
affects economic growth. The author Michael Slowik gives an
overview of females in societies, regarding their likings and
different consumer types. He goes into detail regarding the theory
of consumption - preferences and considers the "Revealed
Preference-Analysis" by Paul Anthony Samuelson concerning external
consumption effects. Finally the author concludes how the
particular consumption behaviour effects economic growth. The book
is addressed to females, economists, companies in the luxury
industry and governments.
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