The arts and cultural sector has always been a challenging area in
which to find business success; the advent of the global health
crisis due to COVID-19 has greatly amplified these challenges.
Thanks to the expertise of 22 scholars, this text elaborates on the
most common key strategic mistakes and misunderstandings to help
arts and cultural organizations finding success. This book starts
by looking at the evolution of competition in those industries.
Several new and challenging drivers shape the competitive
environments of arts and cultural organizations. A customer-centric
approach helps in identifying ten crucial managerial processes in
which strategic mistakes are commonly made. This book proposes a
revised managerial vision of the key processes that constitute
every arts and cultural organization. Each chapter offers an
innovative analysis of a classic managerial problem, describing
popular mistakes and providing case-based insights derived from
real world important examples. Specifically, each chapter
elaborates on two illuminating examples, one of which is always
chosen among the Italian arts and cultural organizations, thus
belonging to the world's leading cultural sector. Speaking to
current and student arts managers, this insightful book channels
national and supranational cultural heritage to provide essential
reading for managers of present and future arts and cultural
organizations.
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