Luxury products are now seen by a growing number of global
consumers as an important and more widely available way of
expressing personal aspirations and values. Most consumers of
luxury products and services use them as status symbols and symbols
of success. However, the definition of success - and the way it is
perceived by others - is changing. Many of these successful
consumers now want the brands they use to reflect their concerns
and aspirations. Such products come with a heavy social and
environmental cost. Sustainable luxury is about rediscovering the
old meaning of luxury - a considered purchase of a beautifully
crafted object with built-in social and environmental value. The
social entrepreneurs documented in this book highlight the
relationship between personal values and sustainability,
entrepreneurship and innovation in developing and marketing luxury
products. The pioneers outline how they have developed inclusive
supply chains with poor and vulnerable communities. Their stories
prove that luxury need not be a destructive force. Instead, this
book opens a window on a world where entrepreneurial pioneers can
change the rules of the game.
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