""I wish this book had been available when I began my
independent career. There's only one word for it - PRICELESS ""
-Shay McConnon, psychologist, trainer, coach, magician and
mentor
""Grounded in common-sense and humour and very clear about what
can send you off track."
- Norman Walker, former global head of Human Resources for
Novartis, now an independent senior executive coach and consultant
on leadership
"A"MUST read, for anyone thinking about life outside the
organisation""
- Goran Hultin former Deputy Director General at the ILO
(International Labour Office), now a successful independent
consultant
""
HOW TO WORK FOR YOURSELF AND MAKE IT WORK
Are you thinking of starting up on your own and working for
yourself? Do you need to know the nuts and bolts of setting up;
marketing yourself and prospecting for new business; keeping things
running on a day-to-day basis? Have you already made the leap and
want to get more work, new clients, higher fees? This practical,
no-nonsense book pulls no punches and gives you all the guidance
you need to set yourself up and get work in the first place, plus
all the know-how you need to survive, prosper and expand once
you're up and running.
See the book's website at
www.pearson-books.com/startinguponyourownfor up-to-the minute
financial and tax information for small businesses and the
self-employed.
This book was previously known as "Smarter Consulting."
IF YOU NEVER WANT TO WORK FOR SOMEBODY ELSE AGAIN, YOU NEED
"STARTING UP ON YOUR OWN "
Chances are that if you're looking at this book you are at least
thinking about taking the big step of going it alone. Or you're
already in business as an independent and you want to get better at
it. Well, you've come to the right place. "Starting Up On Your Own"
covers everything you need to get ready to work for yourself and,
once you've taken the plunge, how to develop your business and stay
the course.
If you're not already in business, the first step is to decide
if this is the right path for you. To help you with this critical
decision, this book takes you through the reality of what's
involved and has a unique self-assessment quiz to help you check
out your suitability for the independent working lifestyle.
You're probably an expert in your chosen field. That's great:
you'll be selling your expertise. But when you're working for
yourself you have to be good at a whole lot of other things too.
"Starting Up On Your Own" covers everything you need to do to make
money and survive as an independent.
* Where do I start?
* How should I market myself?
* How can I get repeat business from my clients?
* How do I win new clients?
* What should I charge and what do I need to do to make sure I
get paid on time?
* When can I put up my fees? (And when shouldn't I?)
* Can I work from home?
* How much will I need to invest?
* Should I hire someone else to work for me?
* How shall I organise my time?
The answers to all these questions and more are right here. What
are you waiting for?
Mike Johnsonbegan life as an independent, freelance consultant
in 1982, before founding a corporate communications firm in
Brussels and London, following a career in journalism and corporate
communication for multinational corporations. In 1999 he started
again as an independent consultant and freelance. This book is
about what he has learned on his freelance journey. His focus today
centres around the world of work, talent management and corporate
communication for both private and public organizations The author
of eleven books on business and management issues, including
"Winning the People Wars," "Talent Magnet" and "The New Rules of
Engagement," Mike also developed a series of World of Work studies
for the "Financial Times" and "The Economist""and for many
international corporations and consulting firms." A frequent
speaker at conferences and seminars around the globe, he is the
founder and chairman of the independent global think-tank the
FutureWork Forum (www.futureworkforum.com). Oh, yes, he's also
quite good at working for himself
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