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Business Research Through Argument (Paperback, Softcover reprint of the original 1st ed. 1996)
Loot Price: R2,890
Discovery Miles 28 900
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Business Research Through Argument (Paperback, Softcover reprint of the original 1st ed. 1996)
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This book suggests that business research, in the collection,
analysis, and communication of evidence, will benefit from explicit
acceptance of research as argumentation. Argumentation is the
process of compiling an argument through selection and organization
of the relevant evidence. Recently, business research methods books
have placed too much emphasis on the scientific method as brute
empiricism, using only large sample statistical testing and
demanding prediction through retesting old theories. Especially
with regard to the study of human activity, there is now much
evidence that there is not one special scientific method. This book
argues that all types of empirical data, including statistics and
personal experiences, be accepted as data, but that it is essential
that these observations be explained. This book will provide
researchers and postgraduate business students with a strategy for
conducting research that encourages thought, provides a way of
critically perceiving previous research, as well as suggesting a
logical structure for communicating their research.
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