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Global Strategy (Paperback, 4th edition) Loot Price: R1,068
Discovery Miles 10 680
You Save: R68 (6%)
Global Strategy (Paperback, 4th edition): Mike Peng

Global Strategy (Paperback, 4th edition)

Mike Peng

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List price R1,136 Loot Price R1,068 Discovery Miles 10 680 | Repayment Terms: R100 pm x 12* You Save R68 (6%)

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The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.

General

Imprint: South-Western College Publishing
Country of origin: United States
Release date: July 2018
First published: 2017
Authors: Mike Peng
Dimensions: 276 x 217 x 21mm (L x W x T)
Format: Paperback
Edition: 4th edition
ISBN-13: 978-0-357-03918-2
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 0-357-03918-1
Barcode: 9780357039182

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