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Tourism at the Olympic Games - Visiting the World (Hardcover)
Loot Price: R3,874
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Tourism at the Olympic Games - Visiting the World (Hardcover)
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Going far beyond being just a mega sport event, the Olympic Games
are, and have been in the past, important settings for tourism and
cultural change. Hosting the Olympic Games presents a unique
opportunity for countries to promote, regenerate, and develop
cities and regions, and to firmly locate them within an
increasingly competitive global tourism marketplace. From Athens to
Rio de Janeiro, Olympic landmark buildings, 'districts', and
'parks' have permanently transformed cities and regions, and gained
tremendous material and symbolic value as tourist attractions. On
another level, the Olympic Games produce a kaleidoscopic range of
intangible and quasi-religious engagements with place and
spectacle. They have a tremendous impact on the image of the host
country, while invoking collective memories and touching on
emotions such as suspense, compassion, togetherness, and pride.
Tourism has also become a major watchword in ongoing debates on the
'legacy' of the Olympic Games, and it deeply penetrates discourses
on social justice and cultural change on a local, national and
global scale. This book was originally published as a special issue
of the Journal of Tourism and Cultural Change.
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