Heat and Light - Advice for the Next Generation of Journalists (Paperback)

In "Heat & Light, "a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, "Heat & Light "offers invaluable advice on such topics as:
- balancing drama and information ('heat' vs. 'light')
- generating and evaluating story ideas
- the secrets to crafting good ledes
- creating strong packages for the internet, tv, and radio
- the specific requirements of writing for print and broadcast
- the art of the interview
Along the way, the authors share countless anecdotes from their own storied careers--and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists.
Includes an extensive "reporter's toolbox" of checklists, techniques, and resources

General

Imprint:	Crown Publications
Country of origin:	United States
Release date:	July 2010
First published:	July 2010
Authors:	Mike Wallace • Beth Knobel
Dimensions:	202 x 130 x 16mm (L x W x T)
Format:	Paperback - Trade
Pages:	288
ISBN-13:	978-0-307-46465-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN:	0-307-46465-2
Barcode:	9780307464651

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