New view of the crucial role of fashion discourse and practice in
Weimar Germany and its significance for women. In the Weimar
Republic, fashion was not only manipulated by the various mass
media -- film, magazines, advertising, photography, and popular
literature -- but also emerged as a powerful medium for women's
self-expression. Female writers and journalists, including Helen
Grund, Irmgard Keun, Vicki Baum, Elsa Maria Bug, and numerous
others engaged in a challenging, self-reflective commentary on
current styles. By regularly publishing on these topics in the
illustrated press and popular literature, they transformed
traditional genres and carved out significant public space for
themselves. This book re-evaluates paradigmatic concepts of German
modernism such as the flaneur, the Feuilleton, and Neue
Sachlichkeit in the light of primary material unearthed in archival
research: fashion vignettes, essays, short stories, travelogues,
novels, films, documentaries, newsreels, and photographs. Unlike
other studies of Weimar culture that have ignored the crucial role
of fashion, the book proposes a new genealogy of women's modernity
by focusing on the discourse and practice of Weimar fashion, in
which the women were transformed from objects of male voyeurism
into subjects with complex, ambivalent, and constantly shifting
experiences of metropolitan modernity. Mila Ganeva is Associate
Professor of German at Miami University, Oxford, Ohio.
General
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