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Made to Play House - Dolls and the Commercialization of American Girlhood, 1830-1930 (Paperback)
Loot Price: R1,056
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Made to Play House - Dolls and the Commercialization of American Girlhood, 1830-1930 (Paperback)
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Dolls have long been perceived as symbols of domesticity,
maternity, and materialism, designed by men and loved by girls who
wanted to "play house." In this engagingly written and illustrated
social history of the American doll industry, Miriam
Formanek-Brunell shows that this has not always been the case.
Drawing on a wide variety of contemporary sources-including popular
magazines, advertising, autobiographies, juvenile literature,
patents, photographs, and the dolls themselves-Formanek-Brunell
traces the history of the doll industry back to its beginnings, a
time when American men, women, and girls each claimed the right to
construct dolls and gender. Formanek-Brunell describes how dolls
and doll play changed over time: antebellum rag dolls taught sewing
skills; Gilded Age fashion dolls inculcated formal social rituals;
Progressive Era dolls promoted health and active play; and the
realistic baby dolls of the 1920s fostered girls' maternal
impulses. She discusses how the aesthetic values and business
methods of women doll-makers differed from those of their male
counterparts, and she describes, for example, Martha Chase, who
made America's first soft, sanitary cloth dolls, and Rose O'Neill,
inventor of the Kewpie doll. According to Formanek-Brunell,
although American businessmen ultimately dominated the industry
with dolls they marketed as symbols of an idealized feminine
domesticity, businesswomen presented an alternative vision of
gender for both girls and boys through a variety of dolls they
manufactured themselves.
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