Despite the overwhelming importance of the Chinese economy to the
success of Western economies, there has yet to be an examination of
why Western companies have had difficulties in doing business with
the Chinese. A significant barrier that companies have difficulty
to overcome is the effective communication with their Chinese
counter parts. This major impediment is caused by no understanding
of the cultural differences between the Chinese and Western
business cultures. This book offers the solution to this problem:
the bi-cultural personnel.
The first book presented by a true bi-cultural consultant and
researcher who has depth knowledge in the understanding of both the
Australian and Chinese markets, culture and more importantly the
behavioural pattern of people from both sides of the
businessesProvides a totally new perspective for business managers
and entrepreneurs to find out how to avoid the same fate as has
befallen so many failed enterprisesThe new perspective is to
highlight the acceptance of cultural differences as the focus for
devising and implementing successful strategy
General
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