The childlike character of ideal femininity has long been critiqued
by feminists, from Mary Wollstonecraft to Simone de Beauvoir. Yet,
women continue to be represented as childlike in the western
fashion media, despite the historical connotations of inferiority.
This book questions why such images still hold appeal to
contemporary women, after three, or even four, waves of feminism.
Focusing on the period of 1990-2015, Picturing the Woman-Child
traces the evolution of childlike femininity in British fashion
magazines, including Vogue, i-D and Lula, Girl of my Dreams. These
images draw upon a network of references, from Kinderwhore and
Lolita to Alice in Wonderland and the femme-enfant of Surrealism.
Alongside analysis of fashion photography, the book presents the
findings of original research into audience reception. Inviting
contemporary women to comment on images of the 'woman-child'
provides an insight into the meaning of this figure as well as an
evaluation of theory on the 'female gaze'. Both scholarly and
accessible, the book paves the way for future studies on how
readers make sense of fashion imagery.
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