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Data Analytics in Marketing, Entrepreneurship, and Innovation (Hardcover)
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Data Analytics in Marketing, Entrepreneurship, and Innovation (Hardcover)
Series: Data Analytics Applications
Expected to ship within 9 - 17 working days
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Innovation based in data analytics is a contemporary approach to
developing empirically supported advances that encourage
entrepreneurial activity inspired by novel marketing inferences.
Data Analytics in Marketing, Entrepreneurship, and Innovation
covers techniques, processes, models, tools, and practices for
creating business opportunities through data analytics. It features
case studies that provide realistic examples of applications. This
multifaceted examination of data analytics looks at: Business
analytics Applying predictive analytics Using discrete choice
analysis for decision-making Marketing and customer analytics
Developing new products Technopreneurship Disruptive versus
incremental innovation The book gives researchers and practitioners
insight into how data analytics is used in the areas of innovation,
entrepreneurship, and marketing. Innovation analytics helps
identify opportunities to develop new products and services, and
improve existing methods of product manufacturing and service
delivery. Entrepreneurial analytics facilitates the transformation
of innovative ideas into strategy and helps entrepreneurs make
critical decisions based on data-driven techniques. Marketing
analytics is used in collecting, managing, assessing, and analyzing
marketing data to predict trends, investigate customer preferences,
and launch campaigns.
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