Research in Business and Marketing (with SPSS and Excel Tutorials) (Hardcover)

"Research in Business and Marketing" sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.
Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the "Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management," and "Journal of Distance Education." He also co-authored "The Strategy of Managing Innovation and Technology." He is a registered Professional Engineer in Quality Engineering in the State of California.

General

Imprint:	Cognella
Country of origin:	United States
Release date:	April 2011
First published:	April 2011
Authors:	Murray R. Millson
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	168
ISBN-13:	978-1-60927-121-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-60927-121-1
Barcode:	9781609271213

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