Why is the cinema 100 years old, and not 120 or 150 years old? Why
do Kodak film stocks have such trouble capturing non-Caucasian skin
tones? Why is high definition analog television not in every home
sixteen years after it was introduced? Why did professionals wait
thirty years and more before widely adopting 16mm film?
"Technologies of Seeing" offers an analysis of the complex forces
pushing and constraining technological developments like these. In
the dominant view, technological advance is the simple result of
scientific progress. This book contests that view, detailing the
ways in which social forces control the media technology agenda at
every stage: social necessities push developments, social
constraints suppress their disruptive power.
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