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Books > History > History of specific subjects > Economic history
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Retailing and the Language of Goods, 1550-1820 (Hardcover, New Ed)
Loot Price: R4,215
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Retailing and the Language of Goods, 1550-1820 (Hardcover, New Ed)
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In this book the author explores the various meanings assigned to
goods sold retail from 1550 to 1820 and how their labels were
understood. The first half of the book focuses on these labels and
on mercantile language more broadly; how it was used in trade and
how lexicographers and others approached what, for them, were new
vocabularies. In the second half, the author turns to the goods
themselves, and their relationships with terms such as 'luxury',
'choice' and 'love'; terms that were used as descriptors in
marketing goods. The language of objects is a subject of ongoing
interest and the study of consumables opens up new ways of looking
at the everyday language of the early modern period as well as the
experiences of trade and consumption for both merchant and
consumer.
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