One of the most fundamental questions for social scientists
involves diffusion events; simply put, how do ideas spread and why
do people embrace them? In Diffusion of Good Government: Social
Sector Reforms in Brazil, Natasha Borges Sugiyama examines why
innovations spread across political territories and what motivates
politicians to adopt them. Sugiyama does so from the vantage point
of Brazilian politics, a home to innovative social sector reforms
intended to provide the poor with access to state resources. Since
the late 1980s, the country has undergone major policy
transformations as local governments have gained political, fiscal,
and administrative autonomy. For the poor and other vulnerable
groups, local politics holds special importance: municipal
authorities provide essential basic services necessary for their
survival, including social assistance, education, and health care.
Brazil, with over 5,000 municipalities with a wide variety of
political cultures and degrees of poverty, thus provides ample
opportunities to examine the spread of innovative programs to
assist such groups. Sugiyama delves into the politics of social
sector reforms by examining the motivations for emulating
well-regarded programs. To uncover the mechanisms of diffusion, her
analysis contrasts three paradigmatic models for how individuals
choose to allocate resources: by advancing political self-interest
to gain electoral victories; by pursuing their ideological
commitments for social justice; or by seeking to demonstrate
adherence to the professional norms of their fields. Drawing on a
mixed-method approach that includes extensive field research and
statistical analysis on the spread of model programs in education
(especially Bolsa Escola, a school grant program) and health
(Programa Saude da Familia, a family health program), she concludes
that ideological convictions and professional norms were the main
reasons why mayors adopted these programs, with electoral
incentives playing a negligible role.
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