Brilliant Business Writingis about how you get your writing
everything from e-mails to board reports - to work harder. How do
you structure your writing so it's absolutely clear what you're
saying? How do you make your writing so compelling that your reader
will stick with it? And how do you make it vivid enough that they
remember it? Brilliant Business Writinghas three big themes. It
reveals how to: * structure your writing so that you get your point
across effectively * make your language clear and straightforward *
inject a little magic to make your message more memorable, and make
you worth listening to. Throughout the book you'll find real
examples and practical tips to bring even the dullest business
writing to life.
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