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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Fantasy Sports and the Changing Sports Media Industry - Media, Players, and Society (Hardcover)
Loot Price: R2,588
Discovery Miles 25 880
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Fantasy Sports and the Changing Sports Media Industry - Media, Players, and Society (Hardcover)
Expected to ship within 12 - 17 working days
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This edited collection examines how fantasy sports play has
established a prominent and promising foothold in the larger sports
ecology. Often considered an isolated activity for the hardcore
sports fan, fantasy sports play have since been incorporated into
sports broadcasting and editorial coverage, sports marketing and
promotions, and even into the very sports themselves with athletes
and teams using the activities to draw fans further into the sports
experience. This edited collection invites leading scholars and
sports professionals from several different fields to share
historical and emerging perspectives on the importance of fantasy
sports as an artifact of theoretical and empirical importance to
larger issues of sport and society. \
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