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The Corporation as Family - The Gendering of Corporate Welfare, 1890-1930 (Paperback, New edition)
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The Corporation as Family - The Gendering of Corporate Welfare, 1890-1930 (Paperback, New edition)
Series: The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship and Public Policy
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The beginning of the twentieth century witnessed a remarkable
growth of corporate welfare programs in American industry. By the
mid-1920s, 80 percent of the nation's largest companies--firms
including DuPont, International Harvester, and Metropolitan Life
Insurance--engaged in some form of welfare work. Programs were
implemented to achieve goals that ranged from improving basic
workplace conditions, to providing educational, recreational, and
social opportunities for workers and their families, to
establishing savings and insurance plans. Employing the critical
lens of gender analysis, Nikki Mandell offers an innovative
perspective on the development of corporate welfare. She argues
that its advocates sought to build a new relationship between labor
and management by recasting the modern corporation as a Victorian
family. Employers assumed the authoritative position of fathers,
assigned their employees the subordinate role of children, and
hired male and female welfare managers to act as ""corporate
mothers"" charged with creating a harmonious household. But
internal conflict and external pressures weakened the corporate
welfare system, and it eventually gave way to a system of personnel
management and employee representation. With the abandonment of the
familial model, the form of corporate welfare changed; but, as
Mandell demonstrates, its content left an enduring legacy for
modern industrial relations. |Mandell examines the growth of
corporate welfare programs around the turn of the 20th century. She
argues that businessmen hoped such programs would transform
conflict-ridden relations between management and labor into a
harmonious partnership modeled after the Victorian family.
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