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Key Success Factors of SME Internationalisation - A Cross-Country Perspective (Hardcover)
Loot Price: R3,507
Discovery Miles 35 070
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Key Success Factors of SME Internationalisation - A Cross-Country Perspective (Hardcover)
Series: International Business & Management
Expected to ship within 12 - 17 working days
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This collective book offers a cross-country perspective on the
internationalisation of small and medium-sized enterprises (SMEs).
Scholars from prestigious institutions in Europe, North America,
Australia and China provide new insights on how SMEs develop and
perform their international activities. Their innovative approach
is particularly useful to understand the major role played by SMEs
in today's global economy. The authors identify key factors that
facilitate the international expansion of SMEs. They explain how
SMEs can succeed in their development in both mature and emerging
economies. Their findings are based on quantitative surveys and
in-depth case studies, and the resulting recommendations are
provided to help SME managers increase the performance of their
international activities.
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