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European Airport Retailing: Growth Strategies for the New Millennium (Hardcover) Loot Price: R2,923
Discovery Miles 29 230
Repayment Terms: R274 pm x 12*
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European Airport Retailing: Growth Strategies for the New Millennium (Hardcover): P. Freathy, F O'Connell

European Airport Retailing: Growth Strategies for the New Millennium (Hardcover)

P. Freathy, F O'Connell

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Loot Price R2,923 Discovery Miles 29 230 | Repayment Terms: R274 pm x 12*

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The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities. With this trend set to continue, retailing will increasingly represent an important aspect of future airport development. In European Airport Retailing the authors set out to examine the contemporary and future developments in airport retailing, both from a strategic and operational perspective. Including coverage of both tax free and duty paid retailing, the book looks at such issues as retail marketing; location and design; supply chain relationships and human resource issues.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 1998
First published: 1998
Authors: P. Freathy • F O'Connell
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 211
ISBN-13: 978-0-333-69084-0
Categories: Books > Business & Economics > Industry & industrial studies > Distributive industries > General
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
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LSN: 0-333-69084-2
Barcode: 9780333690840

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