The retail sector has undergone a major structural transformation
in the past fifteen years and one aspect has been the enormous
growth in airport retailing which now represents one of the major
methods of profit generation for the airport authorities. With this
trend set to continue, retailing will increasingly represent an
important aspect of future airport development. In European Airport
Retailing the authors set out to examine the contemporary and
future developments in airport retailing, both from a strategic and
operational perspective. Including coverage of both tax free and
duty paid retailing, the book looks at such issues as retail
marketing; location and design; supply chain relationships and
human resource issues.
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