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The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st ed. 2003) Loot Price: R1,892
Discovery Miles 18 920
You Save: R199 (10%)
The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st...

The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st ed. 2003)

P. Kitchen

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List price R2,091 Loot Price R1,892 Discovery Miles 18 920 | Repayment Terms: R177 pm x 12* You Save R199 (10%)

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This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2003
First published: 2003
Editors: P. Kitchen
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 202
Edition: Softcover reprint of the original 1st ed. 2003
ISBN-13: 978-1-349-43134-2
Categories: Books > Language & Literature > Literary & linguistic reference works > General
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-43134-6
Barcode: 9781349431342

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