Books > Language & Literature > Literary & linguistic reference works
|
Not currently available
The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st ed. 2003)
Loot Price: R1,892
Discovery Miles 18 920
You Save: R199
(10%)
|
|
The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st ed. 2003)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
This book compares and contrasts how different firms approach
marketing within the same country. It concerns issues revolving
around marketing as a form of rhetoric and marketing as a living
reality for firms who practice it and contains cutting edge
thinking from expert commentators on the marketing scene worldwide.
It uses 16 case study examples of marketing practice in eight
countries and shows whether marketing allegiance is openly
proclaimed but in practice merely a rhetorical device or whether it
is deeply embedded in organizational culture.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.