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The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st ed. 2003) Loot Price: R2,987

Discovery Miles 29 870

Repayment Terms: R280 pm x 12*

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The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st...

The Rhetoric and Reality of Marketing - An International Managerial Approach (Paperback, Softcover reprint of the original 1st ed. 2003)

P. Kitchen

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Loot Price R2,987 Discovery Miles 29 870 | Repayment Terms: R280 pm x 12*

Expected to ship within 10 - 15 working days

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This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2003
First published:	2003
Editors:	P. Kitchen
Dimensions:	216 x 140mm (L x W)
Format:	Paperback
Pages:	202
Edition:	Softcover reprint of the original 1st ed. 2003
ISBN-13:	978-1-349-43134-2
Categories:	Books > Language & Literature > Literary & linguistic reference works > General Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-349-43134-6
Barcode:	9781349431342