Qualitative Methods in Business Research (Paperback, 2nd Revised edition)

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Series:	Introducing Qualitative Methods Series
Release date:	November 2015
Authors:	Paivi Eriksson • Anne Kovalainen
Dimensions:	242 x 170 x 21mm (L x W x T)
Format:	Paperback
Pages:	376
Edition:	2nd Revised edition
ISBN-13:	978-1-4462-7339-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > General Promotions
LSN:	1-4462-7339-3
Barcode:	9781446273395

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