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World Entertainment Media - Global, Regional and Local Perspectives (Hardcover)
Loot Price: R3,887
Discovery Miles 38 870
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World Entertainment Media - Global, Regional and Local Perspectives (Hardcover)
Expected to ship within 12 - 17 working days
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This new book offers an insightful guide into the complex tapestry
of global entertainment media markets. It features analyses and
case studies from leading international media scholars, who explore
the causes and effects of globalization upon this ever-evolving
industry. There are still opposing and restraining forces to
globalization processes taking place in media, and the global
mediascape comprises international, regional and local markets, and
global and local players, which in recent years have evolved at an
uneven pace. By analyzing similarities and differences in a
landscape where driving forces of globalization meet locally
situated audiences and institutions, this volume unveils a complex,
contested space comprising global and local players, whose success
is determined by both their national and international dimensions.
It guides its readers to the geographical and intellectual
exploration of the international media landscape, analyzing the
global and local media players and their modus operandi. Editor
Paolo Sigismondi's insightful, engaging collection presents a
compelling and novel approach to the analysis of global
entertainment media. World Entertainment Media: Global, Regional
and Local Perspectives is an ideal starting point for students and
practitioners alike looking to build a solid understanding of the
global mediascape, and a great resource for instructors and
scholars in global media entertainment.
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