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New Media and Public Diplomacy - Political Communication in India, the United States and China (Hardcover)
Loot Price: R4,157
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New Media and Public Diplomacy - Political Communication in India, the United States and China (Hardcover)
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This book examines the role of new media and digital technologies
in public diplomacy and political communication. Exploring
political communication in India, as well as in the US and China,
it highlights the fundamental changes that new technology has
brought about in public diplomacy. While facilitating direct
engagement with constituents, and tapping into territories and
audiences which were harder to reach before, the new media's power
to influence perceptions has revolutionised public diplomacy and
engagement like never before. The book analyses the role of social
media in not only defining and shaping political attitudes of
citizens but their ability to empower citizens as well. The author,
through examples from India, the US and China, also examines the
challenges of using digital tools in diplomacy and its effects on
democracies across the world. Lucid and engaging, this book will be
an essential read for students and scholars of communication
studies, political studies, diplomacy and foreign policy, defence
and strategic analysis, media and culture studies and international
relations.
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