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Technology, Innovation and Entrepreneurship Part II - My Firm (Paperback)
Loot Price: R664
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Technology, Innovation and Entrepreneurship Part II - My Firm (Paperback)
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Total price: R684
Discovery Miles: 6 840
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Thomas Jefferson said " E]very generation needs a new revolution."
The revolution for the generations in the first half of the 20th
century was socialism/communism. For the generations of the second
half of the same century, it was the return to capitalism. For the
current generation, it seems to be entrepreneurialism. Three
insights concerning economic growth have become clear in recent
times. Firstly, the key to economic growth is technology (T).
Secondly, innovation (I) is the driver of technology growth.
Finally, entrepreneurship (E) is a highly powerful but extremely
underappreciated contributor to innovation. Yet there persists a
paucity of academic books covering the large variety of issues
impinging on TIE-exploitation from a contemporary viewpoint. This
book is the third and final part of a textbook-trilogy that seeks
to fill this gap. Part I: My World, My Nation examined TIE
interactions from a world-perspective but stressing nation
building. Part II (this book) is titled My Firm as it discusses how
an established firm could prosper in the contemporary world of
globalized competition and technology. Part III: My Startup
discusses issues of particular interest to the growing number of
youth pursuing an entrepreneurial career. The origins of this
trilogy lie in the class notes compiled by the author while
teaching 'Management of Technological Innovation' to undergraduate
and graduate students from science, engineering and business
departments. The final contents have been influenced strongly by
the insights derived by him while living and working in India, the
UK, Hong Kong (including extensive travels to mainland China), and
the USA. Thus, rather than focusing just on the lessons to be
learnt from the experiences of a developed country such as the USA
(as most books on the themes examined do), this trilogy empathizes
with the biases and concerns of the developing parts of the world
as well. Among the topics examined in this book (Part II) are
diffusion of technology, industry dynamics, competition,
competitive advantage, competitive forces, strategy development,
research and development, R&D management, technology and market
forecasting, organizational culture, and organizational structure.
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