Social Media for Knowledge Sharing in Automotive Repair (Hardcover, 1st ed. 2017)

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	November 2016
First published:	2017
Authors:	Patric Finkbeiner
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	346
Edition:	1st ed. 2017
ISBN-13:	978-3-319-48543-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Professional & Technical > Transport technology > Automotive technology > General Promotions
LSN:	3-319-48543-1
Barcode:	9783319485430

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