Films that Sell - Moving Pictures and Advertising (Paperback, 1st Ed. 2017)

While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

General

Imprint:	Bfi Publishing
Country of origin:	United Kingdom
Series:	Cultural Histories of Cinema
Release date:	October 2016
First published:	2017
Editors:	Patrick Vonderau • Bo Florin • Nico De Klerk
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Paperback
Pages:	324
Edition:	1st Ed. 2017
ISBN-13:	978-1-84457-891-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-84457-891-7
Barcode:	9781844578917

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