0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Customer services

Buy Now

B2B Customer Experience - A Practical Guide to Delivering Exceptional CX (Hardcover, 2nd Revised edition) Loot Price: R2,618
Discovery Miles 26 180
B2B Customer Experience - A Practical Guide to Delivering Exceptional CX (Hardcover, 2nd Revised edition): Paul Hague, Nicholas...

B2B Customer Experience - A Practical Guide to Delivering Exceptional CX (Hardcover, 2nd Revised edition)

Paul Hague, Nicholas Hague

 (sign in to rate)
Loot Price R2,618 Discovery Miles 26 180 | Repayment Terms: R245 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: May 2023
First published: 2023
Authors: Paul Hague • Nicholas Hague
Dimensions: 234 x 156mm (L x W)
Format: Hardcover - Cloth over boards
Pages: 272
Edition: 2nd Revised edition
ISBN-13: 978-1-398-60853-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-398-60853-X
Barcode: 9781398608535

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners