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B2B Customer Experience - A Practical Guide to Delivering Exceptional CX (Hardcover, 2nd Revised edition)
Loot Price: R2,618
Discovery Miles 26 180
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B2B Customer Experience - A Practical Guide to Delivering Exceptional CX (Hardcover, 2nd Revised edition)
Expected to ship within 12 - 17 working days
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Use this bestselling and practical guide to steer you through how
to create exceptional customer experience for the modern B2B
consumer. This new edition explores key topics such as AI, the role
of IT in customer experience and customer relationship management.
B2B Customer Experience shows readers how to deliver the very best
customer experience within the business-to-business industry.
Intensely practical in its approach, it is divided into five parts
to walk readers through the journey of planning, mapping,
structuring, implementing and controlling an effective customer
experience, all bespoke for the B2B environment. Now newly revised,
this new edition will provide new case studies demonstrating what
makes for good or bad customer experience as well as providing new
tactics and strategies that will help build an effective customer
experience plan. This new edition also aims to guide the reader on
how to successfully incorporate AI into their strategy whilst still
delivering great customer experience. Discussing some of the
best-known examples of consumer-focused customer experiences from
companies such as Zappos, Nordstrom and John Lewis, B2B Customer
Experience is the must-have text for any marketing professional
working within a B2B environment.
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