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The Business Models Handbook - The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed (Hardcover, 2nd Revised edition)
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The Business Models Handbook - The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed (Hardcover, 2nd Revised edition)
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Business frameworks sit at the heart of successful businesses. The
second edition of The Business Models Handbook brings together the
most helpful and widely used models into one invaluable resource.
Business models add structure and clarity to business problems,
help practitioners overcome the everyday challenges they face and
enable the organization to grow and be profitable. Each chapter of
this book focuses on an individual business framework, giving an
overview of 50 of the best-known frameworks. These cover essential
business topics such as benchmarking, competitive intelligence, gap
analysis and value chains. In this second edition, these include
Kay's distinctive capabilities, Customer Activity Cycle and the 3C
framework. It also covers the most recent developments in applying
these models, including how to embed them remotely. Authored by a
leading global market researcher with a background working on over
3,000 different research projects and supported by real-world case
studies for each model, The Business Models Handbook is an
invaluable resource for any professional or student. Online
resources include lecture slides that align with each chapter.
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