The Business Models Handbook - The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed (Hardcover, 2nd Revised edition)

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource. Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains. In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	August 2023
First published:	2023
Authors:	Paul Hague
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	392
Edition:	2nd Revised edition
ISBN-13:	978-1-398-61177-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-398-61177-8
Barcode:	9781398611771

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