There can be few world-class companies that boast the heritage and
traditions inherent in the British Airways brand. Indeed, the
company that became British Airways operated the world's first
commercial scheduled airline service in 1919. From the early days
of aviation through to more recent times, British Airways has stood
for high standards of quality and professionalism. Curator of the
British Airways Heritage Collection Paul Jarvis guides the reader
through the story of the company from its earliest origins to the
present. In this full-colour illustrated history, we see how the
whole experience of flying has changed over the years: the
aeroplanes, the interiors, the uniforms, the advertising and much
more.
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